Sustainably is launching its rounding-up donation system to charities today on the first day of the Fundraising Convention in London, Europe’s largest event for charities and fundraisers.
The company aims to make the most of the opportunities for social good of an increasingly cashless society. By letting individuals round up their cashless transactions and donate their spare change to charity, its founders claim that it will “make it easier to do good” by offering “a new way of living and giving”.
Loral Quinn, co-founder and CEO of Sustainably explains: “We’re excited to launch our technology that makes doing good something you can do easily, everyday.”
She says that “the charity donations market is estimated at more than £12 billion in the UK per year.”
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