Networking is a really valuable way to expand your knowledge, learn from the success of others, attain new clients and tell others about your organisation.
We highly recommend networking as a way to gain new clients and to build a sustainable organisation.
Community Action Wirral facilitate three separate networks;
Third Sector Members Forum
If you’re unsure if networking is for you, here are a few benefits of getting involved in networking events:
Having like-minded people to talk to also gives you the opportunity to get advice from them on all sorts of things related to your organisation.
Networking is a great way to tap into advice and expertise that you wouldn’t otherwise be able to get hold of. Just make sure you are getting solid advice from the right person – someone that actually knows about what you need to know and is not just giving you their opinion on something that they have no or very little experience in.
Generation of referrals
The great news is that the referrals that you get through networking are normally high quality and most of the time are even pre-vetted for you. You can then follow up on these referrals/leads and turn them into clients. So you are getting much higher quality leads from networking than other forms of marketing.
With a motivated group of organisations comes an abundance of opportunities! There are always lots of opportunities that come from networking and in fact this is where the benefits of networking are huge!
Opportunities like joint ventures, client leads, partnerships, funding opportunities, business or asset co-operation… the list goes on, and the opportunities within networking are really endless.
“It’s not WHAT you know, but WHO you know”. This is so true in all sectors. If you want a really successful organisation, then you need to have a great source of relevant connections in your network that you can call on when you need them. Networking provides you with a great source of connections, and really opens the door to talk to highly influential people that you wouldn’t otherwise be able to easily talk to or find.
It’s not just about who you are networking with directly either – that person will already have a network you can tap into as well. So ask the right questions to find out if the person you are networking with knows who you want to know!
Raising your profile
Being visible and getting noticed is a big benefit of networking. Make sure you regularly attend events that will help to get your face known. You can then help to build your reputation as a knowledgeable, reliable and supportive person by offering useful information or tips to people who need it. You are also more likely to get more leads and referrals as you will be the one that pops into their head when they need what you offer.
The people that you hang around with and talk to do influence who you are and what you do, so it is important to be surrounding yourself with positive, uplifting people that help you to grow and thrive as a sector leader.
Satisfaction from helping others
We are all about helping other people, and networking is a fantastic way that allows us to do this easily. Networking is full of sector representatives that have problems or issues within their organisation that need solving, and there is great satisfaction from helping someone to solve a problem they have and get a fantastic result from it.