Starting today, we’re rolling out a new way to raise money for a personal cause, like yourself, your small business, a friend or a cause that’s important to you. We’ll begin with a small test to create a Personal Fundraiser in the US, UK and Ireland on Android, followed by iOS. If you live in a country where you can donate to a fundraiser through our donation sticker, you are also eligible to donate to a Personal Fundraiser on Android starting today.
Since January, people have raised more than $US 100 million for COVID-19 fundraisers globally across Instagram and Facebook. In the last 30 days, donations on Instagram have doubled in the US. We’ve also seen a large wave of digital activism responding to the global conversation around racial justice. From people raising money to buy medical equipment for Black Lives Matter protesters, rebuilding Black-owned small businesses affected by COVID-19 and funding educational resources related to racial justice, people are eager to mobilize around causes they care about. Now, we’re making it easier to create fundraisers directly on Instagram that benefit such personal causes.