Digital Marketing Resources

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Social Media can seem a bit complicated sometimes. Words like algorithms, stories, hashtags and sharing become a blur to someone who isn’t latched onto their phones at any given moment like the younger generations. However, social media is a very important platform to have in your arsenal if you are trying to publicize your charity or business. It’s fast-paced and through sharing links and posts, it can be spread to other people’s networks and can help you grow.

Download our Social Media Toolkit below for the basics in posting on social media, i.e. where to post and how many posts to make to stay relevant

Photo by Patrick Perkins on Unsplash

One of the most important aspects of a charity or business is their website. Some building sites are free to sign up to, with additional payments if you want more access to what they have to offer. If you don’t already have a website, here are a list of website building sites and pick the one best-suited for you:

Most are free to start out with if you’re using it as a personal blog, but they do charge for domain names. These websites should have a support team if you are struggling with how to create a certain aspect of your website, but a majority are easy to use.

Free Courses:

Here is a selection of free courses you can do to gain a better understanding of how social media works in helping your business/ charity.

  • Google Analytics – Analytics Academy helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis
  • Content Marketing Certification – Learn a content creation framework for producing effective content on a consistent basis, create and repurpose content that both humans and search engines will love, and become a stronger, leaner, and more strategic content marketer
  • Social Media Marketing Campaign – Learn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds.
  • Fundamentals of Digital Marketing – Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.
  • HubSpot Free Courses – A selection of free courses, ebooks, workbooks and quizzes to choose from. Choose the one that’s right for your learning style.
Photo by Daria Nepriakhina on Unsplash

Graphics and Images:

One of the fun parts of digital marketing is making graphics. We at Community Action Wirral use Canva to make ours. It is a very useful tool to make event banners, twitter posts, posters, and even videos. It contains free templates and media to create with, but has the option for a subscription to access more.

Alternatively, for images there is also Unsplash which is a resource for free-to-use images. You just download them and upload them to your own content.

Alternative Help:

Digital Boost Free Mentoring & Advice for SMEs and Charities: to help small businesses and charities recover and build back better, Digital Boost is offering free, personalised mentoring calls, advice, and workshops from digital and business experts. Over 1,800 volunteers from organisations including Google, BT, and Visa are on hand to help.
 
Digital Boost experts can help small businesses and charities with a wide range of issues, including business strategy, digital marketing, e-commerce, data protection, payments and money management. Help is given through one-to-one 60 minute virtual calls, scheduled at a time that’s convenient for the small business or charity. Workshops on topics such as SEO, Google Ads, and B2B Sales are also available.
 
Small businesses and charities simply need to register through their website.

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