UK Aid Match brings charities, the British public and the UK government together to collectively change the lives of some of the world’s poorest and most vulnerable people. It is designed to provide opportunities for the UK public to engage with international development issues and to allow the British public to have a say in how UK aid is spent, whilst boosting the impact of the very best civil society projects to reach the poorest people in developing countries.
How charities communicate their work is vital to encouraging the public to engage with international development work and actively support it. Encouraging public engagement should go beyond simply promoting donations. UK Aid Match aims to support charities to demonstrate and communicate the great impact and efficacy of their work. We work together to deliver creative, positive, solutions-focused messaging, and show the benefits of UK Aid Match funded international development projects to the UK public.
For every £1 donated to a UK Aid Match charity appeal by an individual living in the UK, the UK government will also contribute £1 of UK aid, up to £2 million, to help these projects go further in changing and saving lives.