Using the findings of a survey that asked 100 charities about the way they collect, analyse and use data to inform their fundraising strategies, Erin Longhurst, communications and social media advisor at Social Misfits Media discusses the value of data in fundraising.
In an increasingly noisy digital universe, charities need to create a seamless user-journey across all channels to retain their audience’s attention. Using data strategically when it comes to your social media activity is imperative – it can provide insight into what’s currently working when it comes to your digital activity – and what isn’t.
Data is an important part of the future of digital fundraising and charities need to change their culture if they don’t want to be left behind.
The biggest obstacle we hear from organisations is that it’ll take up too much time, or it will cost too much.
It’s worth focusing more on the benefits – using data to inform a strategy takes the guesswork out of a fundraising approach, and can help you streamline processes.
Follow the link for more info;
http://www.charitydigitalnews.co.uk/2016/04/28/the-value-of-data-in-fundraising/
