Charities are using Instagram to connect with the public more and more. But what makes Instagram users like (or dislike) a photo and what difference can the right posts make to engagement?
As the following Curalate infographic shows, images with a high amount of background space generate 29 per cent more likes than those without. Moreover,images with high levels of texture generate 79% more likes than those without, proving that good images really do make a difference.
Check out the infographic on the charity digital news website for more insight.
