Media Training Sessions for Merseyside Charities


Could YOUR organisation make more effective use of your local and regional media?

Do you sometimes wonder what you’ve got to do to persuade your local newspaper or radio station to feature your exciting new initiative or major event?

And on the other side of the coin, do you have the expertise to handle potentially embarrassing stories that could harm your organisation’s reputation?

Liverpool-based Tom Walker, who is visually impaired and has over 20 years’ experience as a freelance BBC reporter and media relations manager in the public sector, has worked on both sides of the proverbial fence. He has covered major national stories for the BBC and has advised many organisations on promoting major initiatives.

Tom is now running Media Relations Training Courses for the voluntary sector which will cover everything from what makes effective media relations; drafting press releases and statements to taking part in ‘mock’ radio interviews.

The courses will start on Friday, September the 7th and will run from 10am to 4pm on Fridays. They will take place at the Bradbury Centre in Liverpool and, if needed,  at other locations in Merseyside. It will cost £65.00 per delegate to attend the course.

What will you learn?

People who attend the Media Relations Course will get practical experience of devising a media strategy, preparing a press release and drafting a statement in response to a media enquiry, and being interviewed in an ‘as live’ situation.

The course also aims to encourage people to think about their general communications, with colleagues, service users and other stakeholders.

More information on the Media Relations Training Courses is available on Tom’s website.

To book a place, email Tom Walker or call 07843 443586.


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