Join Foundation Years Trust in promoting our campaign for parents of 0 – 5 year olds and get free training for your team!


Foundation Years Trust works with families with children between 0 – 5 years of age, supporting parents to identify the simple and fun ways that they can help their children’s early learning through playing, chatting and reading together.  In the early years, children are developing socially, emotionally and cognitively faster than at any other time of their lives and what happens at this age has a massive impact on their future.

In Wirral, as with many other areas nationally, there is a stark attainment gap between children from low-income families and their peers already by the age of five.  This gap tends to widen as the children get older, contributing to low educational success and low employment rates.  However, all the evidence shows that where parents are equipped with the knowledge to support their children’s early learning, children can succeed no matter what their parent’s income or social background. The ‘home learning environment’ as it’s called, can make the world of difference to a child’s developmental success.

All parents want the best for their children but not everyone has access to the information they need to explain how they can help their child learn and develop successfully.  As part of our work, FYT is teaming up with the National Literacy Trust and the Department for Education to roll out a campaign in Wirral which will share ideas, tips and knowledge with our parents.  The campaign is called ‘Hungry Little Minds’ and will be launched early in the New Year. Wirral is one of only five areas in England that has been selected to test a localised approach to delivering the campaign and we want Wirral to be the best!

Your organisation can get involved by sharing our social media posts and by displaying some of our posters, banners and other materials. It’s that simple – we just want to get the word out as widely as possible. 

FYT is also offering free training for your staff on what the ‘home learning environment’ is and on the key messages your teams can share in their face to face time with families.

Lots of nurseries are already on board, and Wirral Council’s Early Childhood Services are fully behind the campaign. If you want to see some examples of the messages we are promoting have a look at our #parentsmakethedifference posts:

Follow us on Instagram – @parentsmakethedifference

Like us on Facebook – Foundation Years Trust

Follow us on Twitter – @FoundationTrust

If you want to know more about the campaign and training opportunities, please contact Anne Parker on or Tracy Taylor on , or give us a call in the office on 0151 647 4830.

And keep a lookout for the two Arriva buses that have ceiling displays of our campaign materials in the coming weeks! The first person to spot and share will get a prize elephant!


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