Icon’s Babies Cry, You Can Cope


Icon is a programme that aims at raising awareness about infant crying and how mothers can cope. One of the biggest risk to infants is what is referred to as ‘shake-a-baby’ syndrome where a stressed parent accidentally shakes the infant too hard to get them to stop crying.

The programme’s name is an acronym of what they want to achieve:

I – Infant crying is normal

C -Comforting methods can help

O – It’s OK to walk away

N – Never, ever shake a baby

Icon’s campaign is outlined below:

Icon offers training which is designed to equip you with the knowledge, information and skills that you will need to discuss ICON:‘Babies cry, you can cope’ with parents and carers.

The training will help you to: –share the message that crying in babies is normal – support parents/carers to soothe their baby –support parents to cope with a baby’s crying understand more about Abusive Head Trauma.

To find out more on this training, download the powerpoint presentation below:

Here is also a copy of resources to use:


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