Mental Health is one of the most pressing issues of our time and one of Media Trust’s priority areas of focus in 2021. They know that many mental health organisations are operating under pressure, with more demand than ever for your services. Headlining Mental Health is an exciting new programme from Media Trust for small mental health organisations.
This programme is designed to help you extend the power and reach of your communications, supporting you in your mission, whether that’s to reach people who need to access support, to normalise conversations around mental health, or to make sure the voices of people living with mental health issues are heard.
Media Trust’s new Headlining Mental Health Programme, funded by Gamesys Foundation, will provide 20 organisations with a structured seven-month (March – September) programme of online communications skills training, mentoring by media and communications experts, media interview training and peer networking and support. The programme will also offer funding and free ad credits to help you put your learning into practice.
Using a combination of specialist charity sector trainers and experts from the media and creative industries, the programme will provide training and share best practice and ideas to help you to be more strategic with your communications.
The programme will help you:
- Communicate complex messages clearly
- Raise your organisation’s profile and the impact of your work
- Grow your audiences and connect with people who need mental health support
- Engage with journalists and secure media coverage
- Provide innovative and safe ways to make sure the voices of people living with mental health challenges are heard through storytelling and campaigns
- Increase digital fundraising from the public or funding bodies
- Advocate for changes in policy, funding or treatment
Each programme participant will be offered an optional cash grant of up to £2000 as well as free credits for Facebook and Snapchat ads to help put your communications plans into practice.
Who should apply?
This programme is designed for small mental health organisations and specifically for the team or person responsible for day-to-day communications at the charity.
The course will be delivered online so you will need access to a laptop with a microphone and webcam, with Zoom and/or Teams installed, and an internet connection which you can use throughout the programme.
Find out more here.
