Digital Fundraising 101 by the Fundraising Magazine.
In a sector not known for its stellar uptake of new technology, some fundraising teams are pioneering efforts to seek out digital solutions, finds Stephen Cotterill. The digital technology sector is intensely market-driven. No sooner have you bought the latest software or installed the new app, then the industry will supplant it with something shinier, smarter, faster and probably more expensive. More than likely it will be something that we didn’t even know we needed six months ago. But this perpetual glut is here to stay and it is changing the landscape for fundraising at a phenomenal rate. The challenge is in trying to keep up. “It is quite a tough time for non-profits at the moment because technology is moving so quickly, particularly in the fields of social media, mobile and online payments,” says Simon Fowler, managing director of NFP Advanced, which works with more than 1,000 charities and not-for-profits including Guide Dogs (see case study below) and Victim Support.
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