A brand new resource for trustees has been produced by the Institute of Fundraising. Trustees and Fundraising – A practical guide.
Trustees have a key role to play in ensuring that their organisation’s approach to fundraising is in keeping with its purpose, values and culture. A successful fundraising programme can change a charity’s future – it will secure the resources that a charity needs to deliver its impact, while establishing long-term supporter relationships. It can be incredibly rewarding to be a part of that. But remember, fundraising is about much more than bringing in the money. As one of the most visible aspects of a charity’s work, fundraising activity can shape opinion, embody the values of your charity and set the tone for your public image and brand. However, sometimes fundraising activity can be disconnected from the rest of the organisation’s activities. Trustees have an important role to play in bringing together the different parts of an organisation together under a shared approach. Most importantly, as a trustee, you need to ensure that your charity has an appropriate approach to fundraising and that it is meeting its legal and ethical responsibilities.