The Data Protection Act and its associated regulations apply to organisations across the UK. The purpose of this guidance is to:
- help charities and fundraisers better understand their responsibilities in relation to data protection, donor consent and legitimate interests
- reflect on their current practices and
- feel confident in developing a direct marketing approach that takes full account of the rights and wishes of the individual
As the use of personal data is central to the fundraising activities of many charities, trustees may wish to use this guidance and the issues raised as a basis for assessing risk when holding their organisation’s fundraising to account.
The ICO’s Privacy Notices Code of Practice, Direct Marketing Guidance and associated guidance and law regarding the use of data should be read alongside this guidance, which is not intended to replace those materials but to provide advice on the practical implications for fundraising.